With the rise in global online marketplaces, such as eBay and OLX, it has become tremendously easy to buy and sell all sorts of items online. From household products to clothes, to gadgets and much more, the list is never ending! Yet, some things seem to sell faster than others. So, how can one make their product look desirable even if it truly is ‘junk’? Here are a few tips we have to offer!

Selling products online

Use your talent with the camera:

2017 was the time for cellphone photography to really take off. In such a case, it is highly unlikely that you have not acquired some level of skill in taking ‘aesthetic’ shots through your cell phone camera. Put this skill to use, or ask a friend for help to take the perfect shot for your product. Providing a picture of your product easily doubles your chances of having a successful sale. Remember: the better the picture, the higher your chances of selling the product. The best of shots are usually well focused and crisp, with the product against a simple backdrop and under suitable lighting. For inspiration, Google stock photos for similar products and replicate the shot to the best of your ability. Or you want to create consistent and relevant interactions with your customers through regular infographics, photos, videos and so much more, then don’t forget to take a look at www.shopify.com/online-store.

Grammar is key:

Grammar Nazis, this is your time to shine! A well-composed title with correctly arranged upper and lower-case letters is rule number one. The description of your product must not be sloppy in terms of spelling and punctuation.

When selling a product, we cannot tell you how crucial it is that you use correct grammar- especially if your product is not that fantastic in the first place. This ensures that you do not come off as a scammer and are serious about selling your product.

Reminisce the good times:

The idea is to make your product seem as appealing and useful as possible. This could be done through a shared personal experience with the product (a positive one, of course!). It could be an explanation as to why you are selling this product. Make it seem as if you truly value your product and would choose to keep it if you could. However, remember to find the line between marketing your product and maintaining professionalism. For example, it is better to write “this cellphone is great and has given me no issues within the 5-month period that I have used it” rather than “this phone is awesome, and I love it so so so much”.

Be honest, but not ‘too’ honest:

Pointing out flaws in your product is not a bad thing. In fact, the disclosure of this sort may make you seem more trustworthy a seller. However, the trick is to subtly mention the flaws and downplay their significance. One man’s trash is another man’s treasure. Keep this in mind when writing out the description for your junk. Never make it look like you don’t value your product, even if that really is the case!

Boxes are gold mines:

If you had any foresight when first buying your product, you may have kept the packaging aside for later use.

When you are selling things online, their value automatically goes up if their original packaging is still intact and available. If you still happen to have the original box for your product, don’t hesitate to flaunt it!


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